11 steps to create high converting student recruitment emails

Despite all the hype around the latest social media, email is still a highly effective way of nurturing and converting leads to...

John Chatterton

6 min read

How to fix 6 common process issues causing leaks in your conversion funnel

In last week's blog, I wrote about the 7 common content mistakes causing leaks in your conversion funnel. This week I've changed gears to...

John Chatterton

4 min read

7 common content mistakes, causing leaks in your conversion funnel

While a lot of institutions focus on lead acquisition (direct or via agents), if the conversion funnel those leads are entering is...

John Chatterton

4 min read

Are functionally siloed teams creating leaks in your conversion funnel?

How is your conversion performing, is it a metric you track across the end-to-end prospective student journey? Do you know which parts of...

John Chatterton

2 min read

It's time to think a bit more broadly and avoid starting a price war that will erode student revenue

Students have always balanced, reputation, teaching quality, student experience, career outcomes and cost as they evaluate an...

John Chatterton

1 min read

Why the key to growth is tailoring your recruitment activity in each market

Short on time, here are the highlights; Students from different cultures care about different issues when deciding where to study. The...

John Chatterton

3 min read

How to avoid 70% of your leads going to your competitors

Short on time, here are the highlights; Agents are responsible for over 80% of off-shore international students for Australian...

John Chatterton

3 min read

Start 2020 by identifying which activity will grow your international recruitment in each market

Right now your international recruitment and marketing teams are focussed on delivering 100’s of different activities to drive your 2020...

John Chatterton

3 min read